Introduction of Apple Inc and the basic concepts 1.
Email Other Apps Hi everyone! This past week in my marketing class we learned about the product life cycle. Every good and service that enters the market goes through a product life cycle. The stages in the product life cycle are introduction, growth, maturity and decline. Although every product goes through this life cycle, the duration of the cycle, and the shape of the curve can vary significantly.
Apple has many products that are currently at different stages of the product life cycle. Recently, they introduced a red colored iPhone.
Because this is a new product, it is in the introduction stage. This stage is characterized by few sales and slow growth.
By doing this, Apple is promoting corporate social responsibility. Because this product is not significantly different than other iPhones, it is considered a low learning product.
Nevertheless, this is still a new product in the introduction stage and Apple has to bring awareness to consumers. This stage is characterized by many sales and increasing market share growth. AirPods were introduced to the market in December 13th, They have been promoted by Apple through advertisements, including one that aired during Superbowl Most Apple consumers are aware of the new AirPods, and many are purchasing them.
Apple iPhones however are in the maturity stage of the product life cycle. This part of the life cycle involves a slowing of total industry sales and revenue. Apple has been developing iPhones consistently over the years, and consumers are well aware of them.
Because of this, iPhones are in the maturity stage. Finally, Apple has some products that are in the decline stage. The decline stage occurs when sales drop. Many former iPod users do not need them anymore because they have all their music on their phones.
Because the demand for iPods has dropped, Apple decided to harvest them, where they reduce the price of iPods and reduce the marketing costs for promoting them.Apple had established an ‘it’ factor, capturing the attention of existing Apple users, driving them to advocate on the product’s behalf and set the stage for future growth.
Phase 2: Growth In the ten years that followed the iPod’s debut, Apple sold over million devices.
Analysis of Product Lifecycle Data to Determine the Environmental Impact of the Apple iPhone Hans-Knud Arndt and Chris Ewe Abstract The increasing awareness of environmental protection, e.g.
in the course of climate change, also affects products of the information and communication. The iPhone is available in nearly countries and is still expanding.
The iPhone 6 is estimated to ship 68 million units in the first batch alone. Apple sold more than 9 million models of the iPhone 5c and 5s alone in their first weekend of sales.
Over million iPhones have been sold worldwide. 04/10/16 Time Salesor Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Iphone 6s /6s plus Iphone 5 / 5s and 6/6 plus Iphone 3 and iphone 4s PRODUCT LIFE CYCLE OF iPHONE 6.
The results reverse the sales positions that the world's largest smartphone makers landed in . for iPhone 4S over its life cycle.
Greenhouse Gas Emissions for iPhone 4S than the iPhone 3GS packaging. Recycling Through ultra-efficient design and the use of highly recyclable materials, Apple has minimized material waste at the product’s end of life.
In addition, Apple offers and. 04/10/16 Time Salesor Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Iphone 6s /6s plus Iphone 5 / 5s and 6/6 plus Iphone 3 and iphone 4s PRODUCT LIFE CYCLE OF iPHONE 6.
The results reverse the sales positions that the world's largest smartphone makers landed in .