Nike marketing analysis

Products - Weakness Nike has had much success as a result of collaborating with other companies within the sports and fitness industry. However, at times we expanded into markets for which we were not strategically suited. An example is the decrease in brands made available due to declining sales of in-line skating and roller hockey products at Bauer Nike Hockey.

Nike marketing analysis

Our point of view challenges assumptions, celebrates fresh ideas, and creates conversation. Take a Look Around. Our People Experienced, informed and just plain fun to work with.

With over 20 years of experience in consulting and technology, he is known for building and scaling high-performing teams. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children. Evan graduated from Ohio University with a B. Carlyn Smith Account Director Carlyn specializes in digital strategy, execution management and technology integrations to enhance and optimize client programs.

Previously Carlyn worked for one of the world's largest email service providers, Experian CheetahMail supporting enterprise-level retailers. She has more than 17 years in the industry working for clients ranging from retail to banking.

Tara Menon Senior Data Analyst Tara analyzes customer data patterns and produces customer insights that are the foundation for client strategies.

Nike - Marketing Week

Prior to joining Baesman, Tara was a senior marketing analyst at Alliance Data Systems, where she optimized client campaigns and life cycle journeys through data analysis. Tara is a graduate of Miami University of Ohio. His background in forensic anthropology and actuarial science led to a career as a marketing analyst for some of the largest retail brands, and now he brings his skills to Baesman.

Andy Sorenson Account Manager, Email Services Andy specializes in email account services from strategic planning to segmentation and analysis. Andy received his B.


Her role focuses on customer insights and direct mail to achieve client goals. He has more than 10 years of experience working across multiple industries including retail and insurance. Gabrielle Clark Account Manager Gabrielle specializes in insights, analysis and strategic planning.

Political Factors

Her role at Baesman focuses on loyalty program management to support cross-channel client initiatives that drive customer engagement. She graduated from the University of Cincinnati with a degree in communications and marketing.

Becca Logan Account Manager With more than five years of experience in client services, Becca brings expertise in strategic marketing and operations management to Baesman where she is responsible for cross-channel program management.

Becca has worked with leading retailers including Wayfair, Overstock. She is a graduate of Indiana University. She has more than 10 years in the retail industry with brands such as Nike and Ralph Lauren.

Morgan received a B. Anastasia Markova Graphic Designer As a graphic designer at Baesman, Anastasia focuses on email design, illustration and branding for clients.

Nike marketing analysis

She graduated with a degree in graphic design from Kuban State University in Russia. Jay Myser Email Marketing Specialist Jay is responsible for full-service email execution for our clients. He brings email strategies to life through design and coding.

Jay also performs web site coding and supports the database team with data management. Jay has always been interested in illustration which is one of his favorite hobbies.Prior to even contemplating recommendations, we must further examine Nike’s marketing strategy in the form of a SWOT and PESTEL Analysis (Appendix 1 and 2).


A legal threat to the Company was identified as being the ‘Sweat Shop’ working conditions which have been criticised worldwide (See Figure 2). Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.

Marketing Case Studies, Marketing Management Case Studies, Case Studies in Management Case Development Centre Asia Pacifics largest repository of Management Cases covering all the areas of marketing management, Brands and Branding, Marketing Strategies, Positioning,Repositioning,Reverse Positioning Strategies.

Nike is the biggest sports shoe and apparel brand of the world which has focused on product innovation and marketing for growth. Its excellent marketing capabilities have held it apart from the crowd of brands. The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers.

Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. Nike is one of the pioneers in marketing and the marketing mix of Nike is one of the strongest.

It has established its hold in face of major competitors. Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories.

AFR Business Case Studies | Nike: Product development from concept to customer